nPower
npower came on board as a Comic Relief partner for the first time for Red Nose Day 2007. They were the Official Energy Partner with their inspiring ‘Brighten up Britain’ campaign. In total a wonderful £538,403 was raised through their campaign.
During the campaign npower...
- Over 10,000 new and existing customers switched through npower's promotion where a £1 donation per customer quote supplied and an additional £4 for each customer who switched.
- Secured £656,000 worth of advertising coverage and 215 pieces of press coverage reaching an audience over 65 million.
- The Comic Relief and npower Book of Light full of light bulb jokes was the fastest selling Joke Book on Amazon.co.uk.
- Encouraged their staff to raise over £24,000 for Comic Relief
"npower is delighted to have worked with Comic Relief on a serious campaign to raise money - whilst highlighting energy efficiency, in a fun and light hearted way! Working with Lenny Henry, we launched a search for the UK's favourite light bulb joke. The top 100 were then published in a joke book - which went on to be a bestseller on Amazon.
Our campaign was great for our brand, motivated and excited our staff - and raised over half a million pounds for Comic Relief."
