Sainsburys
As the official Red Nose retailer for the 5th year running, last Red Nose Day (RND) Sainsbury’s truly surpassed all expectations and raised a magnificent £7,429,929!
During the campaign Sainsbury’s...
- Sold over 6 million Red Noses to the public
- Saw a 0.3 percent of sales growth in first quarter attributed to RND (highlighted in quarterly results)
- Obtained new customers and an increase in basket spend
- Encouraged their employees to raise over £1 million
- Discovered that 46% of people associated Sainsbury’s with Red Nose Day. That’s nearly half the population!
"Our partnership with Comic Relief continues to be rewarding and highly valuable. Commercially the programme goes from strength to strength and the appetite of consumers for both the Red Nose Day and Sport Relief campaigns is getting stronger.
For a company like Sainsbury's, that aims to work at the heart of its communities, Comic Relief offers us unrivalled opportunities to talk to and engage with those communities on an ongoing basis".
