Rylan Clark-Neal is up to 'nose' good in Sainsbury's

Rylan Clark pranks shoppers in Sainsbury's for Red Nose Day

TV presenter Rylan Clark-Neal pranked shoppers in a Sainsbury’s store in Nine Elms with an animatronic talking Red Nose, for the launch of this year’s official Red Nose Day merchandise.

Sainsbury’s worked with a specialist animatronic company to create the larger-than-life Red Nose character, complete with hidden microphone, moving eyes and mouth. Placed out of sight, Rylan was able to use a remote control to make the Nose come to life, surprising shoppers and colleagues with jokes, banter and even some singing! Hidden cameras placed around the store captured people’s reactions throughout the day as Rylan continued to cause mischief.

“I had the biggest laugh and I’m absolutely thrilled that Sainsbury’s approached me to work on this stunt for Red Nose Day,” Rylan said, “Some of the reactions to the talking Red Nose have been fantastic - I found it hard to keep a straight face!”

Rylan took part in the tongue-in-cheek prank to launch the nine new character Red Noses, ultra-rare Silver Frankinose and Red Nose Day merchandise, available now in Sainsbury’s stores and online (all Noses cost £1 with at least 60p going to Comic Relief).

Sainsbury’s is the official retailer of the iconic Red Nose and Red Nose Day merchandise.  A donation from each sale will go towards helping make a real difference to people living incredibly tough lives, both here in the UK and across Africa.

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